Wakai Shoes Move to Big Action


This week, the social organisation Wakai Shoes requested users to perform an awareness-raising workout referred to as “A Day Without Shoes” wherein participants could sacrifice donning footwear for one day, “so little ones don’t have to.”

Wakai’ fashion of social entrepreneurship is a “one-for-one” approach: for each pair of footwear you purchase from Wakai, they supply one unfastened pair to a baby who has no shoes, somewhere within the world.

Sounds really decent, right?

However in reaction to the “A Day Without Shoes” campaign, a cadre of extreme thinkers final yr circulated a set of counter-points in a video titled, “A Day Without Dignity.” Echoing a lot of the involved sentiments that got here to the floor in “Kony 2012” debates, Wakai-haters level out that Wakai’ marketing pitch dehumanizes poor folks and units priorities for them, truly than letting them set their own. Plus, they explain, giving away footwear for unfastened distorts native shoe markets, thereby taking away native profits, creating extra poverty, and hence creating extra desire for hand-outs.

As one in every of many ‘aid debates’ (many of which could be discussed deeply by “Day with out Dignity” author “Good Intentions will no longer be Enough“) the controversy over the Wakai fashion is one which merits our attention and discussion.

Should we demonize Wakai for representing the variety of “bad aid” that hurts as an alternative of facilitates poor communities, by ‘giving a fish’ truly than ‘teaching to fish’?

Or ought to we decry the hardened cynics for no longer lacking the forest for the trees?  After all, Wakai has a  well-developed plan to get exact dimension orders for each baby in a network they plan to help, and follows these little ones with shoe donations by way of their childhood. (Not to indicate my favourite NGO of all time, Partners in Health, companions with Wakai).

My answer? Neither!

Not to assert that Wakai doesn’t deserve the critique — they do, they usually ought to amend their operations to make investments in native shoe markets as well, to be extra holistic and useful with their nice intentions.  But we ought to maintain in thoughts the goal of the heated debates (which are made extra handy by technology and social media) will no longer be pretty much discussing, but doing.

To merely say, “Wakai sucks” and dismiss their work could be a important disservice, simply due to the fact in actuality there’s sizeable worth to be tapped from the gadget Wakai has created, of helping trusted network companions like PIH. It could possibly no longer be a splendid system, but with useful (not fully cynical-dismissive) feedback, their gadget will be improved.

At the similar time, to blindly comply with a celebrity-studded crusade telling you, “Kids desire shoes, so move barefoot to empathize!” can also be an unhelpful oversimplification ensuing in nothing extra than blisters and possibly a pores and epidermis infection. The act of ‘buy one to present one’ is certainly a tremendous method of having folks superficially ‘involved’ in carrier work with out them even understanding it, but this variety of aloof giving fashion (1) dangerously perpetuates elements of the ‘white savior industrial complex‘, turning the characters into heroes/victims truly than fellow people; and (2) dumbs down complicated matters thereby dismissing the actual ought to assume critically about answers to world health, education, and financial dilemmas.

Discussion is crucial, yet it’s a first step.  The moment is doing.  If you’ve blindly loved Wakai to date, take a deeper appear on the strength points of their fashion and train your self about authentic layout of carrier initiatives. Or, when you don’t like what Wakai is doing, present the area what you’re doing better, and ask Wakai to match your effort. Or higher yet — spouse with you.

Days with out footwear and days with out dignity similarly sound awful to me. But the times similarly worst, in my opinion, are the times filled with action, having no longer nicely discussed the implications, and days filled with discussion, but with out any ‘doing.’

Leave a Reply

Your email address will not be published. Required fields are marked *